The Neuroscience of Addiction: What Happens Inside the Brain and Why Willpower Isn’t Enough
The Neuroscience of Addiction explains why people say “I want to stop” yet feel pulled back by forces inside their own brain. Neuroscience reveals that willpower fails not because people are weak with an addiction, but because their brain rewired itself for survival. The real villain is not the person, but the changes happening inside … Read more